Growth is our purpose.

We unlock it by helping you design better propositions and build better experiences for your customers.

What We Do

We’re architects, not builders or decorators. We design better business models that blend valuable customer propositions with a brilliant way of doing things.

Intelligent
Customer
Experience
CASE STUDY
Merlin

Re-designing the short break experience for customers visiting Merlin’s biggest resorts.

View case study
Innovative
Proposition
Development
CASE STUDY
Money 20/20

Helping Money20/20 understand their customers to unlock value and drive retention.

View case study
Enterprise
Growth
Strategy
CASE STUDY

Aligning the UK’s biggest digital businesses around a three-year strategy to help parents keep their children safer online.

View case study
Customer
Data
Strategy
CASE STUDY

Creating greater value for EDF Energy and its customers by helping it make better use of its data and capabilities.

View case study

How We Do It

We join the dots. We’ll figure out what your customers really value and what needs to change to meet their needs better. We’ll then prove the value of making that change and get you equipped to scale up fast.

Customers

Customer

What do your customers really care about?

People are irrational. The thing you think is valuable might not be the thing people actually pay you for. The key could be any combination of the experience you create, the relationship you build, the proposition you sell and/or the product you actually make.

Innovation

Innovation

What needs to change?

The good news is you might not need to invent something new to sell. Value can come from changing what you measure, the tools you use and how you package what you already do…

Delivery

Value

Is it worth it?

Model, test, iterate, repeat. By following the money in this way, you can prove the change is worthwhile before you make it.

Value

Delivery

What you’re going to do.

We always leave you with a genuinely do-able plan. But delivery is much more than that. We’ll turn the business case into real-life ways of working to help you get things moving quickly.

Our Manifesto

         Five ways we’re different

Your customers have to notice

Your customers have to notice.

We start by putting ourselves in your customers' shoes and asking the ‘so what’ question. Because if your customers won’t notice, what’s the point?

Get everyone on board.

Most of us aren’t career consultants, so we get how businesses really work. It’s crucial that the whole leadership team understands and agrees, every step of the way.

It’s your project not ours.

We bring a fresh perspective and do the heavy lifting, but work as part of your team to align your leadership around a plan that they own and commit to.

It has to be simple.

Keeping things simple makes it easier to get the organisation behind you, explain it to customers, be creative in execution and adapt on the fly.

Let the data decide.

Find the ‘little data’ that matters. Be prepared to pay a premium for a better analysis, better insight and a better outcome. When the data is good, the decisions make themselves.

Your customers have to notice

Your customers have to notice.

We start by putting ourselves in your customers' shoes and asking the ‘so what’ question. Because if your customers won’t notice, what’s the point?

Get everyone on board.

Most of us aren’t career consultants, so we get how businesses really work. It’s crucial that the whole leadership team understands and agrees, every step of the way.

It’s your project not ours.

We bring a fresh perspective and do the heavy lifting, but work as part of your team to align your leadership around a plan that they own and commit to.

It has to be simple.

Keeping things simple makes it easier to get the organisation behind you, explain it to customers, be creative in execution and adapt on the fly.

Let the data decide.

Find the ‘little data’ that matters. Be prepared to pay a premium for a better analysis, better insight and a better outcome. When the data is good, the decisions make themselves.

Who We Are

Manifesto people come from consultancies and client companies, big corporates and start-ups. Like our clients, we’re pragmatic optimists – we understand the machine and love to find ways to make it better.

Keep in touch

We like to share ideas and recent thinking with a community of like-minded people across the world. We also regularly host events – from breakfast briefings to private dinners to big parties. If you fancy joining the gang, let us know below.

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