The UK’s Leading
Independent Growth
Consultancy

As voted for by our clients

FT 2026 award winner

The customer growth experts

Our awards:

Financial Times 2022

A new discipline

At Manifesto we’ve pioneered a new business discipline that we call Growth Architecture and assembled a diverse team of experts with skills that perfectly match the complex challenges we love to help you solve.

There’s method to our magic

No matter what we do, there are always the same 4 core elements to our approach.

Customer

We start with the Customer. They are our foundation and our guide. So, let’s stay close.

Innovation

Innovation is mandatory, you have to do things differently or better… but ideally, you’ll do both.

Value

Value for the customer has to translate into value for business. We make sure you know where the money is.

Delivery

Planning is nothing without delivery. We’ll help you bag the quick wins and scale fast.

More about our work

We’re a trusted partner

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Have a look at our work

See all Case studies

Growing high-margin revenues quickly

Optimising Pricing and Packaging to Drive Skillshare’s Long-Term Growth

Driving incremental value for Which?’s audiences

Delivering 3.6x RoI for a leading later life finance company

Supporting the launch of a radical new Vinyl subscription service

Prioritising customer-targeted marketing propositions

Our pioneers

Here are a few of our Manifesto Growth Architects who’ve joined recently

Maria Sisci

Client Manager

Matt Hazelwood

Client Manager

Joe Glaskie

Analyst

Shinichi Hirata

Analyst

Join us

If you think you’re one of us, please write to tell us why or apply for one of our positions below.

Consultant

Apply today

Our latest thinking

See all reports See all reports

The Pricing Paradox: From tactical lever to growth engine

Pricing should build customer value, strengthen relationships, and support long-term growth. Yet in many organisations, it is still managed as a short-term commercial lever. Our report explores this tension, what we call the Pricing Paradox, and the five forces shaping pricing today, helping leaders understand how to turn pricing from a number-setting exercise into a strategic growth capability.

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Beyond Buzzwords: Navigating the Tensions to Unlock the Power of Customer-Centricity

Being customer-focused in theory is easy; putting it into practice at scale is far harder. This report explores the critical tensions that businesses must overcome to be truly customer-centric. Businesses that thrive are those that stay relentlessly focused on customer value - leveraging insights, aligning teams, and embedding customer-centricity into commercial decision-making.

Download Report

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Beyond Points: The Loyalty Blueprint

Our cross-industry research reveals key principles for generating ROI from loyalty, as organisations look to identify 'where to play' and 'how to win' for their target customers. Businesses need to make the right choices about where to invest. We've distilled these insights into a new 'Loyalty Blueprint' tool to facilitate better decision making and the creation of successful loyalty solutions.

Download Report

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Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

Ross Edwards, VP Expert Communities, Taylor & Francis

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

“Manifesto were the very exemplars of a true partnership approach, and supported a wide group of stakeholders as we developed our thinking, plans and executions towards being ever more customer and Expert centric.”

Don’t just take our word for it...

Emma Woods, CEO, Wagamama

“They have a great ability to listen and did not presume what the answer was.”

“They have a great ability to listen and did not presume what the answer was.”

Maylis Joppé, Global VP innovation, Coty

“I felt like Manifesto was part of my team. ”

“I felt like Manifesto was part of my team. ”

Let’s have a coffee

Let’s have a coffee

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© 2026 Manifesto Growth Architects
Manifesto Growth Limited, is a company registered in England and Wales with a registered office at 36-38 Hatton Garden, London, EC1N8EB.