Latest Blog Posts
Manifesto's monthly newsletter, The Nutshell, this month focusing on the wonderful world of automotive subscriptions
A review of the Digiday Publishing Summit
It's a topic that certainly divides opinion. Whether you like beer or not, the industry is a case-study in disruptive innovation. So sit back, chill out (with or without liquid refreshment) and read some of the cool stuff that’s going on in the World of Beer.
It’s that time of the year again, where we take on an upcoming tech trend and try and help you understand what it really means for your customer value proposition. Last year we tackled Open Banking, this year we are turning our attention to the wonderful world of Blockchain.
All things considered, company away days can often be very difficult to get right; get it wrong, you might end up fostering resentment even from the most loyal employees. We think there are five essential factors that give away days a better chance of being a success.
Open Banking launched in 2018, but the dialogue has been dominated by technical implications at the expense of fruitful discussion about commercial opportunities. We sought to shift the locus of the debate.
It appears people may still prefer to curl up with an actual paperback book. Recent stats show the incredible resurgence of physical books, with the electronic e-book alternative in significant decline. We investigate the consumer rationale that explains this turn of trend.
The new wave of startup companies on the banking scene have brought a surge of excitement; customers finally have something to show off, from slick money monitoring apps to quirky vertical debit cards. We dissect the market, and take a look at the new banks and products contributing to all the hype.
The world of Cryptocurrency in 2018 has been flipped on its head more times than we could have ever have imagined. However Blockchain is a very different story, as we start to see a rise in the number of its practical applications, with some very tangible operational and customer-led benefits.
"Pokémon Go" became an overnight viral sensation, with iPhone users spending more time on it than on Facebook. But it is difficult to see how the app actually makes money, until now.
Christmas 2018 saw one of the worst like-for-like sale periods for many years. The pressure is on retailers to inspire consumers to purchase and create desirable experiences that are worth coming through the shop door for.
A poor customer experience may cost your business 200 fold of a cost you may have been trying to save. Willingness to genuinely investigate and positively impact customer feelings and reactions, can help build and manage a positive reputation for your brand in the long run.