Latest Blog Posts
‘Direct-to-consumers’ has been a buzz word in the last few years, and I recently realized that it means different things to different marketers. Many will see another new subscription box for sustainable panties or vegan beauty products coming up their Instagram feed. Some will see platforms to sell products online, like Pantryshop.com and Snacks.com launched by Pepsico during the pandemic. Some will see big databases, collecting information about consumers, what they research, like and buy. Well, all of the above are true. Still, up until very recently DTC rarely made it to marketing plans.
4 minute read
Orchestration is a set of data-driven capabilities that creates seamless, smarter, and in some cases, more automated customer experiences across all of your channels and touch-points. Together they allow businesses to better identify and communicate with their audiences through unified and relevant experiences. This, in turn, increases the likelihood of prospective customers converting, and existing customers engaging more.
4 minute read
Content is king, but engagement reigns supreme
3 minute read
We live in a golden age of content; it’s at the heart of the proposition for publishers and has triggered an ownership battle amongst streaming services.
5 minute read
Engagement is the leading indicator of performance for the leading brands because it’s a sign that audiences are enjoying your proposition, are forming consumption habits and are in a position to be monetised further. Sales measures are of course important but they’re lagging indicators because they signal a financial implication of something that has already happened. So what are the options for measuring it? And how could you set up your teams to deliver their contributing role?
Third-party cookies have been used to track our web movements for decades. They’ve been relied upon to serve up targeted ads and offers, with many brands building profitable businesses around them. So how do you start to build audience profiles in the absence of something that’s been relied upon until now?
Our learnings from our speaking slot at the PayThink conference
The Nutshell's take on how video gaming has taken on its more established peers, and won
Manifesto's Membership Proposition project with The Parent Hood
Open Banking launched in 2018, but the dialogue has been dominated by technical implications at the expense of fruitful discussion about commercial opportunities. We sought to shift the locus of the debate.
Manifesto's monthly newsletter, The Nutshell, this month focusing on disruption in the healthcare industry
How to drive value through pricing and advertising
Manifesto's monthly newsletter, The Nutshell, this month focusing on how sports are being impacted by membership
4 minutes read
For years Amazon have sat on the eCommerce throne as the go-to online retailer. This year, Instagram launched their own checkout functionality - we look at how their ‘aspirational’ shopping experience could expose Amazon, and the four things Instagram need to do to ensure retail success.
4 minutes read
Manifesto's monthly newsletter, The Nutshell, this month focusing on the wonderful world of automotive subscriptions
A review of the Digiday Publishing Summit
It's a topic that certainly divides opinion. Whether you like beer or not, the industry is a case-study in disruptive innovation. So sit back, chill out (with or without liquid refreshment) and read some of the cool stuff that’s going on in the World of Beer.
It’s that time of the year again, where we take on an upcoming tech trend and try and help you understand what it really means for your customer value proposition. Last year we tackled Open Banking, this year we are turning our attention to the wonderful world of Blockchain.
All things considered, company away days can often be very difficult to get right; get it wrong, you might end up fostering resentment even from the most loyal employees. We think there are five essential factors that give away days a better chance of being a success.
It appears people may still prefer to curl up with an actual paperback book. Recent stats show the incredible resurgence of physical books, with the electronic e-book alternative in significant decline. We investigate the consumer rationale that explains this turn of trend.
The new wave of startup companies on the banking scene have brought a surge of excitement; customers finally have something to show off, from slick money monitoring apps to quirky vertical debit cards. We dissect the market, and take a look at the new banks and products contributing to all the hype.
The world of Cryptocurrency in 2018 has been flipped on its head more times than we could have ever have imagined. However Blockchain is a very different story, as we start to see a rise in the number of its practical applications, with some very tangible operational and customer-led benefits.
"Pokémon Go" became an overnight viral sensation, with iPhone users spending more time on it than on Facebook. But it is difficult to see how the app actually makes money, until now.
Christmas 2018 saw one of the worst like-for-like sale periods for many years. The pressure is on retailers to inspire consumers to purchase and create desirable experiences that are worth coming through the shop door for.
A poor customer experience may cost your business 200 fold of a cost you may have been trying to save. Willingness to genuinely investigate and positively impact customer feelings and reactions, can help build and manage a positive reputation for your brand in the long run.