Our Top Tips for Winning in Subscriptions
The idea of a recurring revenue business model is seductive. It has to be easier to drive value from a loyal band of happy known-and-named customers than have to slug…
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Open Banking: Our view
On January 13th 2018, the radical piece of regulatory reform known as Open Banking went live, marking the dawn of a new era of hyper-competition in financial services. Open Banking…
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One step closer to the Whole package
A little over 4 years ago, I went to Whole Foods for the first and last time. Baffled and bemused by the multitude of delicious looking dishes, I played along…
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Change is the new constant – get used to it
We live in a world where every day consumers expect and demand more, ground-breaking new technologies are changing the way we live and work; and businesses are learning that continual…
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Innovation Fatigue – the Start of an Analogue Fightback?
At first glance, the numbers released last month by the UK Publishers Association tell a compelling story. Sales revenues of £4.8bn represent the highest ever recorded in this country –…
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Are dentists more attractive than banks?
71% of millennials would rather visit the dentist than their bank (me included) 73% would be more interested in financial offerings from Google and Amazon than from high street banks…
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What do Millennials really want?
“Millennials are lazy, entitled narcissists.” So said Joel Stein of Time Magazine, tarring, with one broad, dripping brush, a generation which he admits is the largest we’ve ever seen. Since…
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Blockchain: the emperor’s new clothes or a knight in shining amour?
Imagine a world where an anonymous, Banksy-like character going by the pseudonym of Satoshi Nakamoto, remote Chinese ‘mining’ installations and the Russian founder of an entity called Ethereum operate side…
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5 companies winning in experiential marketing
Experiential marketing involves bringing a brand closer to its customers by immersing them in interactive, visual events. As the volume of content released online everyday reaches astronomical levels, an increasingly…
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Now that the dust has settled – Pokémon Go and how it makes money
It was a stampede. There have been injuries, violence, deaths. The world is a stranger place now, a place where people shuffle distractedly around in small swarms, eyes agape, hunting.…
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10 Ways to Have a Better Conversation
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Retail-iation: How retailers should bounce back
It’s a tough time to be a retailer. Last Christmas was the worst Christmas for 20 years (for retail sales - nothing Grinch related), and we’re in an uncertain economic situation. Despite a recent…
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Corporate Social Responsibility- accessory or outfit?
CSR- yawn- risks the fate of similarly overused corporate buzz phrases like ‘green policies’ or on the domestic scene ‘organic’ and most recently ‘clean eating’. Clichéd, faddy, potentially insubstantial, white…
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Getting Out More: The Manifesto Away Day
It’s amazing how a new context, exhaustion and a couple of glasses of wine can bring people out of their shells. Perhaps there’s something about sharing the cooking, living space…
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Just Innovate, Dammit
I recently travelled to a major global 500 company to talk to them about Change. Fairly standard you might think, but they wanted to know how to be intrapreneurs. You…
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4 Ways to Build Customer Loyalty
Last year in the UK 92% of UK adults were registered with a loyalty scheme and 88% of businesses who had one were more profitable than their competitors who didn’t.…
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Musings from DLD 2016
It's all about your environment and the specific, desired experience you have within it. Whether customer, product or architecture, this year's DLD was all about highlighting how the environment around…
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How we know that bigger isn’t always better…
...in spite of what many might think (or hope), something that is small and well-used might yield more satisfaction than an alternative that is simply larger and seemingly utilised without…
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A manifesto for Marketing with a big M
All the political parties will be producing their manifestos for the May 2015 General Election. Each will have a slogan, which will make varying degrees of sense, and then a…
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Customer Service – focus on the revenue, not the cost
Imagine an unhappy customer cuts contact with a local bookshop. Consider how much revenue that person might have spent on the particular failed transaction that caused the problem – let’s…
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