October 16, 2018 in Uncategorized

Our Top Tips for Winning in Subscriptions

The idea of a recurring revenue business model is seductive. It has to be easier to drive value from a loyal band of happy known-and-named customers than have to slug…
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March 20, 2018 in Uncategorised

Open Banking: Our view

On January 13th 2018, the radical piece of regulatory reform known as Open Banking went live, marking the dawn of a new era of hyper-competition in financial services. Open Banking…
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June 22, 2017 in Uncategorised

One step closer to the Whole package

A little over 4 years ago, I went to Whole Foods for the first and last time. Baffled and bemused by the multitude of delicious looking dishes, I played along…
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June 21, 2017 in Uncategorised

Change is the new constant – get used to it

We live in a world where every day consumers expect and demand more, ground-breaking new technologies are changing the way we live and work; and businesses are learning that continual…
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June 7, 2017 in Uncategorised

Innovation Fatigue – the Start of an Analogue Fightback?

At first glance, the numbers released last month by the UK Publishers Association tell a compelling story. Sales revenues of £4.8bn represent the highest ever recorded in this country –…
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April 18, 2017 in Uncategorised

Are dentists more attractive than banks?

71% of millennials would rather visit the dentist than their bank (me included) 73% would be more interested in financial offerings from Google and Amazon than from high street banks…
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April 11, 2017 in Uncategorised

What do Millennials really want?

“Millennials are lazy, entitled narcissists.” So said Joel Stein of Time Magazine, tarring, with one broad, dripping brush, a generation which he admits is the largest we’ve ever seen. Since…
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October 16, 2016 in Uncategorised

Blockchain: the emperor’s new clothes or a knight in shining amour?

Imagine a world where an anonymous, Banksy-like character going by the pseudonym of Satoshi Nakamoto, remote Chinese ‘mining’ installations and the Russian founder of an entity called Ethereum operate side…
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August 22, 2016 in Uncategorised

5 companies winning in experiential marketing

Experiential marketing involves bringing a brand closer to its customers by immersing them in interactive, visual events. As the volume of content released online everyday reaches astronomical levels, an increasingly…
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August 4, 2016 in Uncategorised

Now that the dust has settled – Pokémon Go and how it makes money

It was a stampede. There have been injuries, violence, deaths. The world is a stranger place now, a place where people shuffle distractedly around in small swarms, eyes agape, hunting.…
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July 27, 2016 in Uncategorised

10 Ways to Have a Better Conversation

https://www.youtube.com/watch?v=R1vskiVDwl4 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam et quam vel lectus placerat pellentesque. Duis malesuada lectus id nisi vestibulum, vel dictum tellus mattis. Cras dictum tincidunt sapien…
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July 19, 2016 in Uncategorised

Retail-iation: How retailers should bounce back

It’s a tough time to be a retailer. Last Christmas was the worst Christmas for 20 years (for retail sales - nothing Grinch related), and we’re in an uncertain economic situation. Despite a recent…
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May 19, 2016 in Uncategorised

Corporate Social Responsibility- accessory or outfit?

CSR- yawn- risks the fate of similarly overused corporate buzz phrases like ‘green policies’ or on the domestic scene ‘organic’ and most recently ‘clean eating’. Clichéd, faddy, potentially insubstantial, white…
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April 20, 2016 in Uncategorised

Getting Out More: The Manifesto Away Day

It’s amazing how a new context, exhaustion and a couple of glasses of wine can bring people out of their shells. Perhaps there’s something about sharing the cooking, living space…
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April 11, 2016 in Uncategorised

Just Innovate, Dammit

I recently travelled to a major global 500 company to talk to them about Change. Fairly standard you might think, but they wanted to know how to be intrapreneurs. You…
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April 4, 2016 in Uncategorised

4 Ways to Build Customer Loyalty

Last year in the UK 92% of UK adults were registered with a loyalty scheme and 88% of businesses who had one were more profitable than their competitors who didn’t.…
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February 10, 2016 in Uncategorised

Musings from DLD 2016

It's all about your environment and the specific, desired experience you have within it. Whether customer, product or architecture, this year's DLD was all about highlighting how the environment around…
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February 1, 2016 in Uncategorised

How we know that bigger isn’t always better…

...in spite of what many might think (or hope), something that is small and well-used might yield more satisfaction than an alternative that is simply larger and seemingly utilised without…
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January 20, 2016 in Uncategorised

A manifesto for Marketing with a big M

All the political parties will be producing their manifestos for the May 2015 General Election. Each will have a slogan, which will make varying degrees of sense, and then a…
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January 10, 2016 in Uncategorised

Customer Service – focus on the revenue, not the cost

Imagine an unhappy customer cuts contact with a local bookshop. Consider how much revenue that person might have spent on the particular failed transaction that caused the problem – let’s…
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January 2, 2016 in Uncategorised

Get off the fence

Decisiveness: Why sitting on the fence can prove to be a pain in the... profits Around a century ago, American author Lemuel Kelley Washburn wrote: “Honesty is never seen sitting…
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February 10, 2015 in Uncategorised

Engagement isn’t enough

Ask a friend to describe the last meal they had in a restaurant. The answer might be: “It was okay, pretty good actually, sort of what we expected. We’ll probably…
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