Latest Blog Posts
4 minute read
In a zero interest rate economy, money no longer makes money. The UK’s ‘free if in credit’ model - which allows us all to hold our money in accounts at no charge and the banks to generate revenue through overdraft fees and loans - is at risk.
4 minute read
Take a peek into a millennial’s beauty routine, and you’ll see the pastel colours and sans serif fonts starting to pile up - the D2C brands are starting to take over! There are a couple of ways big beauty brands can tap into D2C, but which big bet can properly move the needle for the business and create long-term commercial and consumer impact?
Au revoir buses of Chinese tourists on the Champs Elysées. Welcome virtual personal shopping! Au revoir Fashion Weeks, reuniting ‘la crème de la crème’ in the fashion capitals. Welcome live-streamed catwalks!
Around this time last year Manifesto launched a report on Membership Economics, a perspective on how to build deep, long-lasting relationships with customers, and how to monetise them. Sports clubs and associations are in the fortunate position of building the former, but many are struggling with the latter.
4 minute read
There is no doubting that the current crisis offers both opportunities as well as challenges for publishers. The former will only be long lasting though if brands not only capture the demand but make sure that they’re ‘sticky’ in the lives of their readers
5 minute read
Engagement is the leading indicator of performance for the leading brands because it’s a sign that audiences are enjoying your proposition. So what are the options for measuring it? And how could you set up your teams to deliver their contributing role?
Third-party cookies have been used to track our web movements for decades. They’ve been relied upon to serve up targeted ads and offers, with many brands building profitable businesses around them. So how do you start to build audience profiles in the absence of something that’s been relied upon until now?
Our learnings from our speaking slot at the PayThink conference
Manifesto's monthly newsletter, The Nutshell, this month focusing on disruption in the healthcare industry
How to drive value through pricing and advertising
Manifesto's monthly newsletter, The Nutshell, this month focusing on how sports are being impacted by membership
4 minutes read
For years Amazon have sat on the eCommerce throne as the go-to online retailer. This year, Instagram launched their own checkout functionality - we look at how their ‘aspirational’ shopping experience could expose Amazon, and the four things Instagram need to do to ensure retail success.
4 minutes read
Manifesto's monthly newsletter, The Nutshell, this month focusing on the wonderful world of automotive subscriptions
A review of the Digiday Publishing Summit
It's a topic that certainly divides opinion. Whether you like beer or not, the industry is a case-study in disruptive innovation. So sit back, chill out (with or without liquid refreshment) and read some of the cool stuff that’s going on in the World of Beer.
It’s that time of the year again, where we take on an upcoming tech trend and try and help you understand what it really means for your customer value proposition. Last year we tackled Open Banking, this year we are turning our attention to the wonderful world of Blockchain.
All things considered, company away days can often be very difficult to get right; get it wrong, you might end up fostering resentment even from the most loyal employees. We think there are five essential factors that give away days a better chance of being a success.
It appears people may still prefer to curl up with an actual paperback book. Recent stats show the incredible resurgence of physical books, with the electronic e-book alternative in significant decline. We investigate the consumer rationale that explains this turn of trend.
The new wave of startup companies on the banking scene have brought a surge of excitement; customers finally have something to show off, from slick money monitoring apps to quirky vertical debit cards. We dissect the market, and take a look at the new banks and products contributing to all the hype.
The world of Cryptocurrency in 2018 has been flipped on its head more times than we could have ever have imagined. However Blockchain is a very different story, as we start to see a rise in the number of its practical applications, with some very tangible operational and customer-led benefits.
"Pokémon Go" became an overnight viral sensation, with iPhone users spending more time on it than on Facebook. But it is difficult to see how the app actually makes money, until now.
A poor customer experience may cost your business 200 fold of a cost you may have been trying to save. Willingness to genuinely investigate and positively impact customer feelings and reactions, can help build and manage a positive reputation for your brand in the long run.