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Launching a pet activity tracker to disrupt Purina’s business model from within

Launching a pet activity tracker to disrupt Purina’s business model from within

Purina, the world’s leading pet food and care company, came to us with one big idea and three strategic goals, and asked us to help make them all a reality.

Creating a new global trade strategy for this global visitor attractions company

Creating a new global trade strategy for this global visitor attractions company

As the personal experience becomes the norm rather than the exception. The challenge that Merlin faced was to match the personal experience expectations, created by ‘digital’ brands.