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Consumer Goods

The battle for consumer relationships is intensifying between legacy brands, D2C start ups, and retailers. Manifesto helps consumer brands navigate their options, and build the propositions and business capabilities to drive growth.

What we do

We build profitable direct to consumer relationship relationships through: 

D2C Strategy Development

Consumer Proposition Design

Financial Modelling for New Business Opportunities

D2C Capability Diagnostics & Op Model Design

Some of our work

Creating a new approach to new business model exploration for a top beauty player
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Customer segmentation to drive marketing, menus and in-store experience
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Helping create a new digital vision that propels their ecommerce business forward
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Moving from ‘big shop’ to ‘top-up’ by crunching the numbers on shoppers

Prioritising digital opportunities set to revolutionise a D2C offering
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A customer journey led approach to better understanding, engaging and retaining customers
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Our thought leadership

The D2C Opportunity - Why should CPG businesses build direct relationships with consumers?

The world of consumer goods is changing - what consumers buy, how they buy and who they buy from are shifting over time. On one side there are direct-to-consumer challenger brands, offering differentiated products and seamless customer experiences to build brand loyalty. On the other, there are major online marketplaces and retailers, with increasing influence on product range and visibility. Squeezed from both sides, traditional consumer goods companies risk having their position eroded.

In order to stay relevant, consumer goods companies need to build direct relationships with consumers. This doesn’t mean replacing the traditional retail model, but complementing it with new revenue streams. Going D2C offers the opportunity to attract new customers with new propositions, drive repeat purchases, cross-sell your product portfolio and build a brand halo. But it isn’t easy, requiring new marketing and sales channels, new data capabilities and a complex model of fulfilment.

We help businesses define the D2C opportunity, identifying the propositions, commercial drivers and capabilities required for success.

Our latest thinking  See more here

Get in touch

Sam Jordan

Nick Smith

Nick is one of our Founding Partners and CPG practice lead. Having lead organisations as both a CEO and CMO, Nick knows what it takes in practically to get an organisation aligned around and equipped to deliver for the customer, and build direct relationships. He loves talking about anything relating to incremental growth as the antidote to transformation programmes! Just drop him an email and you will definitely get some conversation starters back!

nick@manifestogrowth.com