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D2C report:
Creating Winning D2C Propositions

The Secret to Future-Proofing Brand Growth in CPG

Over the last few months, we have run a series of roundtables with D2C leaders and interviewed 30+ selected leaders from global CPG brands to gather perspectives on what makes a winning D2C proposition. 

We’ve written this report to help CPG marketing leaders think about what propositions they need to build to not only win the hearts of consumers, but more importantly, to deliver value to their business. 

In this report you will find:

  • An explanation of each of the 5 traits of winning D2C propositions
  • Best in class examples explained
  • Useful frameworks to arm you with the knowledge and tools to supercharge your brand growth.

This report is the latest instalment of our research into D2C business models, following on from our Membership Economics report and the Loyalty Code. 

D2C Report