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Download the Reports
Membership
Economics™
How to make money in the Membership Economy
Membership
Economics™ & Media
How Media companies make money in the Membership Economy
Explaining Membership Economics™
Membership Economics™, originally launched in 2019 has now grown to a series of reports, presented at stages in the US, UK and Asia as well as privately to numerous c-suite boardrooms.
Ultimately Membership Economics points to the way companies can create value for their customers and deliver value for their shareholders in a world disrupted by technology and changes in customer behaviours that provide existential threats to those who don't move with them.
What we do
Building profitable membership and subscription businesses through:
Audience first revenue strategies
Membership and subscription proposition design
Driving audience value through engagement
Data and tech strategies
Some of our work
Scaling a market-leading global approach to subscriptions for News Corp
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Transforming film studio marketing into always on engagement
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Setting a consumer first revenue strategy
Evolving the Tate’s membership propositions to increase diversity and reduce churn
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Launching a D2C membership to build ongoing engagement from loyal fans
Shifting focus from revenue to engagement across the organisation
Our latest thinking See more here
Get in touch
Laura Graham
Laura joined Manifesto from Capgemini Consulting’s Customer Experience practice. Through her work at Manifesto, she’s become an expert in direct-to-customer business models, content monetisation and lifetime value planning. Laura is both a brilliant programme manager and a highly creative customer experience designer.
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Laura.Graham@manifestogrowth.com
