These reports are the culmination of months of industry analysis, a quantitative study, and interviews with experts from over 75 companies across a broad range of sectors in the UK, US and Asia.
We look at the world of subscriptions and memberships through the lens of what it takes to run these types of businesses profitably. Setting aside the obvious differences between subscriptions and memberships, the report identifies and explores the ways in which a business can monetize an ongoing customer relationship. It highlights the importance of delivering experiences and driving engagement, and it maps the core capabilities that a business needs to master in order to prosper.
Ultimately Membership Economics points to the way companies can create value for their customers and deliver value for their shareholders in a world disrupted by technology and changes in customer behaviours that provide existential threats to those who don't move with them.
At the heart of our reports is the Membership EconomicsTM model. This model places the customer proposition at the centre, which is exactly what leading membership businesses do too. Then we look at the capabilities needed to build, deliver and monetise that proposition and the associated customer relationships over time.
Sam is the EVP of our New York office where he leads major engagements with Fox, Storyful and The Wall Street Journal. His skill set includes business growth strategy, customer experience development, digital innovation, data and analytics.