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What we believe What we do Our sector expertise Media & Entertainment Financial Services Consumer Goods Who we are
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Designed to be better

We founded Manifesto to challenge traditional consulting orthodoxies. We wanted to build a company that genuinely put client needs first, that looked after it's people and did work that made a material difference to real businesses.

To do this, we've gone out of our way to build a team of people from diverse business backgrounds. We value people with transferable skills and experience, over single sector specialists.

Manifesto’s family is made up of CMOs, entrepreneurs, financial analysts, brand experts, data whizzes, innovators, and the very best consultants the industry has to offer.

Lap Ip

Lap Ip

Lap Ip

Lap Ip

Lap joined Manifesto from North Highland and brings over six years of management consulting expertise. He has delivered strategy, data & analytics, change and customer process improvement projects for companies across a range of industries including Bank of America, Disney, O2 and News UK. He excels in blending data & analytics expertise with creative design thinking to develop robust, evidence-based solutions.

Jasveer Sidhu

Jasveer Sidhu

Jasveer Sidhu

Jasveer Sidhu

Jas is our customer-led design thinker. Coming from the worlds of customer insight and innovation consultancy, she puts the customer at the heart of everything, helping businesses to drive stronger outcomes through better, more customer-focussed services and ways of working.

Joanna Levesque

Joanna Levesque

Joanna Levesque

Joanna Levesque

Joanna joined us from Accenture where she enjoyed a 20-year career and spent 3 years as the Managing Director of Accenture’s Customer Strategy Practice, leading it to double-digit growth. Joanna leads Manifesto’s financial services (FS) practice, helping our retail FS and Payments clients navigate critical industry challenges and deliver growth through new revenue streams and innovative business models.

Clive Stevenson

Clive Stevenson

Clive Stevenson

Clive Stevenson

Clive joined Manifesto from OgilvyOne. He has been supporting companies through journeys towards greater customer-centricity for 17 years, balancing customers’ needs with data, tech, commercial and organisational feasibility to create brilliant propositions and experiences.

Oli Bello

Oli Bello

Oli Bello

Oli Bello

Oli joined us from Accenture’s Innovation Centre, where he ran ‘breakthrough thinking’ workshops with C-suite clients. At Manifesto, he brings together creative strategies with commercial innovations for clients including Coty, Fox and The Sun.

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie comes from a later stage fintech startup which provided financing solutions for digital media and ad tech businesses. Her role was to ensure that the company’s products met the needs of customers to help them support and sustain growth. Sophie is particularly interested in how disruptive technologies, particularly within financial services, are changing customer expectations and behaviours.

Will Rylance

Will Rylance

Will Rylance

Will Rylance

Will began his career at Goldman Sachs, and joined Manifesto after the successful sale of his first business venture; an innovative luxury travel company. Building a company from the ground up has armoured him with invaluable experience in customer engagement, proposition development and operational delivery.

Alex Crawford

Alex Crawford

Alex Crawford

Alex Crawford

Alex started his career in international development and is now a specialist in growth strategy. He has consulted for some of the most famously innovative companies on the planet, including Sky, Google and News Corp.

Mark Davison

Mark Davison

Mark Davison

Mark Davison

Mark is a Partner at Manifesto. Having founded, grown, merged and sold businesses, Mark has spent well over twenty years helping clients unlock value and deliver customer focused propositions.

Winnie Sun

Winnie Sun

Winnie Sun

Winnie Sun

Winnie hails from the world of startups, and is a marketing and product development whiz. She came to Manifesto from impact investment fund Acumen, where she helped to grow and run an education platform reaching 190 countries. At Manifesto, she has led growth strategy developments for clients in payments, entertainment and logistics.

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam was a senior strategy manager at Sky where he delivered its customer strategy from conception to implementation. He has over seven years’ experience developing winning strategies and increasing profits for blue-chip brands including British Airways and Sky.

Andy Agar

Andy Agar

Andy Agar

Andy Agar

Andy leads our Manifesto Adventures practice, having spent 30 years in brand activation. Andy’s previous roles have included being Marketing Director at News UK and founder of whynot!, a brand activation agency. Andy is also a partner in Less Ordinary Media, a specialist content consultancy delivering solutions in China.

Christine Nguyen

Christine Nguyen

Christine Nguyen

Christine Nguyen

Christine joined Manifesto from the world of advertising where she excelled in getting global brands in front the right customers with the right message. She has experience in designing compelling propositions and building effective go-to-market strategies. She is a savvy strategist and storyteller who always brings a customer-first attitude to all her projects.

Neil Miller

Neil Miller

Neil Miller

Neil Miller

Neil has spent over thirty years in customer management and analytics. His cross-industry experience covers sales and customer operations, 6 sigma, CRM and Analytics Partner roles in a global consulting firm and running a big data analytics software business in EMEA and APAC. He’s also very keen on rocks and glaciers!

Imogen Giddins

Imogen Giddins

Imogen Giddins

Imogen Giddins

Imogen’s background is in marketing and communications. She joins Manifesto from a global integrated communications agency where she managed business development in the London office, working across a range of industries including FMCG, Luxury and Consumer Tech.

Andrew Harrison

Andrew Harrison

Andrew Harrison

Andrew Harrison

Andrew is the Managing Partner for Manifesto across Asia Pacific based in Hong Kong. He spent the first part of his career in C-suite client side roles before founding and selling two businesses to private equity - one in the consumer brand sector and one in media. He’s been consulting across Asia for the last 6 years and specialises in brands and marketing at the heart of digital transformation.

Hollie McLellan

Hollie McLellan

Hollie McLellan

Hollie McLellan

Hollie joined Manifesto from dunnhumby, the global leader in customer data science, where she helped Global Retailers and FMCGs to thrive in the modern data-driven economy with data-led customer strategies. Hollie is an expert in our accelerated approach to growth and leads our retail practice.

Archie Innes

Archie Innes

Archie Innes

Archie Innes

Archie’s background includes roles as product manager, consultant and internal strategist for a capital markets data, post-trade risk and analytics firm. He came to Manifesto via business development, sales and operations in startups in the Food & Bev industry.

Charlie Curtis

Charlie Curtis

Charlie Curtis

Charlie Curtis

Charlie is part hard nosed FD and part mad innovator. He brings creativity and raw innovative ambition, but tempered by the commercial nous of 20 years of strategy consulting. He believes that social impact is a key driver of future commercial success; and similarly big business has a huge role to play in changing society.

Marine Pajot

Marine Pajot

Marine Pajot

Marine Pajot

Marine joined Manifesto from TBWA where she worked on brand and communication strategy for a range of global brands in New York, Paris and Sao Paulo. She applies her disruptive and creative thinking to help clients develop customer-led growth strategies and innovative propositions.

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe joined Manifesto having previously worked within incubators and brand consultancies, particularly in the cosmetics and tech sectors. His roles concentrated on new venture strategy creation, and operational delivery for the launch of new start-ups and products.

Lizzie Palmer

Lizzie Palmer

Lizzie Palmer

Lizzie Palmer

Using dynamic creative and leadership techniques, Lizzie helps effect real and positive change, particularly in the areas of: vision and strategy setting, team building and development, presentation dynamics, storytelling, leadership, brands and brand strategy, sales, and briefing.

Andy Bacon

Andy Bacon

Andy Bacon

Andy Bacon

Andy is a founding partner of Manifesto and a bona fide media industry specialist. Andy has 20 years’ consulting experience working with FTSE 100 companies, rising to Managing Director for Accenture’s Communications, Media and Technology practice where he led the Sky account.

Laura Graham

Laura Graham

Laura Graham

Laura Graham

Laura joined Manifesto from Capgemini Consulting’s Customer Experience practice. Through her work at Manifesto, she’s become an expert in direct-to-customer business models, content monetisation and lifetime value planning. Laura is both a brilliant programme manager and a highly creative customer experience designer.

Nick Smith

Nick Smith

Nick Smith

Nick Smith

Nick is one of the founding partners of Manifesto. He’s been a C-Suite client, a consulting managing director and has been delivering customer-led, transformational change in companies across the world for longer than he cares to remember. He serves on the members council of the Tate, the council of The Marketing Group of Great Britain and is an honorary fellow of The Marketing Society.

Adil Azim

Adil Azim

Adil Azim

Adil Azim

Adil is our Analytics Director and has led engagements with Nestle Purina, News Corp and Berendsen. He began his career as an investment risk manager at Barings and leads development of the commercial models that underpin our clients’ growth strategies. He leads the execution of VIP - our unique data-driven value modelling methodology.

Catherine Ferguson

Catherine Ferguson

Catherine Ferguson

Catherine Ferguson

Catherine was a Senior Manager in Cancer Research UK’s innovation team, where she led the end-to-end development of new fundraising propositions. Catherine balances creative and commercial thinking, having previously worked in investor relations at Tesco PLC.

Sam Jordan

Sam Jordan

Sam Jordan

Sam Jordan

Sam is the EVP of our New York office where he leads major engagements with Fox, Storyful and The Wall Street Journal. His skill set includes business growth strategy, customer experience development, digital innovation, data and analytics.

Maddy Meacher

Maddy Meacher

Maddy Meacher

Maddy Meacher

Maddy developed a wide range of consulting experience across sectors and disciplines in the European Management Consultancy, BearingPoint. She’s been an integral part of our team on several major projects that include designing global subscription products, defining data-driven growth strategies and identifying investment optimisation opportunities.

Karl Saynor

Karl Saynor

Karl Saynor

Karl Saynor

Karl is a digital strategy and UX expert. He has a knack for distilling complex business needs into elegant user experiences, across all digital channels. He’s worked with some of the world’s biggest brands, helping them with monetisation, product definition and digital transformation. With over 15 years’ experience, he’s a recognised leader in his field and has mentored at several start-up incubators.

Stu McCletchie

Stu McCletchie

Stu McCletchie

Stu McCletchie

A former Finance Director of ntl: and Virgin Media’s £400m service division, gaining professional experience at KPMG. Stuart is a chartered accountant and advises businesses across multiple sectors. Outside the world of work he makes noises with his guitar, drinks too much coffee, ponders a bit of art and runs.

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