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What we believe What we do Our sector expertise Media & Entertainment Financial Services Consumer Goods Loyalty High Performance Experience Who we are
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Designed to be better

We founded Manifesto to challenge traditional consulting orthodoxies. We wanted to build a company that genuinely put client needs first, that looked after it's people and did work that made a material difference to real businesses.

To do this, we've gone out of our way to build a team of people from diverse business backgrounds. We value people with transferable skills and experience, over single sector specialists.

Manifesto’s family is made up of CMOs, entrepreneurs, financial analysts, brand experts, data whizzes, innovators, and the very best consultants the industry has to offer.

Adil Azim

Adil Azim

Adil Azim

Adil Azim

Adil is our Analytics Director and has led engagements with Nestle Purina, News Corp and Berendsen. He began his career as an investment risk manager at Barings and leads development of the commercial models that underpin our clients’ growth strategies. He leads the execution of VIP - our unique data-driven value modelling methodology.

Gordon Agius

Gordon Agius

Gordon Agius

Gordon Agius

Gordon joined Manifesto from a background in growth strategy and innovation, having previously worked at Simon-Kucher & Partners, and start-up consultancy OneLeap. He has delivered strategy solutions to clients across a wide range of industries, having advised on venture building, brand positioning, product development, customer experience, and pricing strategy.

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam was a senior strategy manager at Sky where he delivered its customer strategy from conception to implementation. He has over seven years’ experience developing winning strategies and increasing profits for blue-chip brands including British Airways and Sky.

Sarah Ashdown

Sarah Ashdown

Sarah Ashdown

Sarah Ashdown

Sarah’s background is in subscription marketing and new proposition development. For the past decade she has worked for multiple media brands, from large-scale organisations such as Sky and News UK to smaller, local media brands such as Archant. She has experience in using proposition development to drive change and transformation across organisations, and enjoys helping clients think differently about how to achieve future growth.

Nick Smith

Nick Smith

Nick Smith

Nick Smith

Nick is one of the founding partners of Manifesto. He’s been a C-Suite client, a consulting managing director and has been delivering customer-led, transformational change in companies across the world for longer than he cares to remember. He serves on the members council of the Tate, the council of The Marketing Group of Great Britain and is an honorary fellow of The Marketing Society.

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe joined Manifesto having previously worked within incubators and brand consultancies, particularly in the cosmetics and tech sectors. His roles concentrated on new venture strategy creation, and operational delivery for the launch of new start-ups and products.

Andy Bacon

Andy Bacon

Andy Bacon

Andy Bacon

Andy is a founding partner of Manifesto and a bona fide media industry specialist. Andy has 20 years’ consulting experience working with FTSE 100 companies, rising to Managing Director for Accenture’s Communications, Media and Technology practice where he led the Sky account.

Oriol Pueyo

Oriol Pueyo

Oriol Pueyo

Oriol Pueyo

Oriol’s background is in in-house strategy and innovation. He started his career at Unilever as a Global Assistant Brand Manager. He then moved to Hostmaker where he led the introduction of Marriott International to the home-sharing industry creating Homes & Villas by Marriott. Lastly he was building remotely operated robots to automate food and grocery deliveries as part of Antler’s VC Programme.

Ayo Salau

Ayo Salau

Ayo Salau

Ayo Salau

Ayo joined Manifesto from PwC as a ACA qualified consultant with over six years of management consulting expertise. He has delivered strategy and data & analytics for companies across a range of industries. In his spare time he has aspirations of taking over the condiment industry with his business South London Kitchen.

Sarah Neely

Sarah Neely

Sarah Neely

Sarah Neely

Sarah is a CX and eCommerce specialist with a track record of delivering growth for some of the biggest brands and fastest growing pure-play retail companies in the UK. Ex Google and an alumni of the New Entrepreneurs Foundation, Sarah has led major projects for a wide range of clients out of our London and New York offices.

Megan Woods

Megan Woods

Megan Woods

Megan Woods

Megan joins us from the University of Bath where she graduated with a degree in Management and Marketing. Her experience includes working at Sony Europe, where she helped implement a new brand strategy for their mobile division.

Neil Miller

Neil Miller

Neil Miller

Neil Miller

Neil has spent over thirty years in customer management and analytics. His cross-industry experience covers sales and customer operations, 6 sigma, CRM and Analytics Partner roles in a global consulting firm and running a big data analytics software business in EMEA and APAC. He’s also very keen on rocks and glaciers!

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie comes from a later stage fintech startup which provided financing solutions for digital media and ad tech businesses. Her role was to ensure that the company’s products met the needs of customers to help them support and sustain growth. Sophie is particularly interested in how disruptive technologies, particularly within financial services, are changing customer expectations and behaviours.

Fiona Kwan

Fiona Kwan

Fiona Kwan

Fiona Kwan

Fiona comes to Manifesto from a background in start-ups, working in the finance team of companies backed by Atomico and Octopus ventures. She’s helped companies grow from teams of 30 to 200, playing an invaluable role in a fast paced environment. She attained her ACCA accounting qualification in 2019.

Charlie Glenister

Charlie Glenister

Charlie Glenister

Charlie Glenister

Charlie started his career at Deloitte, working as a consultant on a variety of projects for investment and retail banking clients before going on to work on international policy at HM Treasury. He has delivered projects across the engagement lifecycle, including on commercial strategy, operating model and business design, product development, process change and strategic cost transformation.

Jean-Francois Hattier

Jean-Francois Hattier

Jean-Francois Hattier

Jean-Francois Hattier

Jean-François is our French Executive Partner based in Paris. He spent his entire career in the publishing sector developing a deep and recognised expertise in subscription and engagement strategies. After working more than 20 years for major news magazines, Jean-Francois has been consulting across France for the last 6 years, advising players from the publishing industry on their subscription, engagement, CRM and monetisation strategies.

Joanna Levesque

Joanna Levesque

Joanna Levesque

Joanna Levesque

Joanna joined us from Accenture where she enjoyed a 20-year career and spent 3 years as the Managing Director of Accenture’s Customer Strategy Practice, leading it to double-digit growth. Joanna leads Manifesto’s financial services (FS) practice, helping our retail FS and Payments clients navigate critical industry challenges and deliver growth through new revenue streams and innovative business models.

Rianna Manji

Rianna Manji

Rianna Manji

Rianna Manji

Rianna started her career in Corporate Banking at Barclays, specialising in Digital Banking CX. She worked on a number of key projects ranging from proposition building to client journey mapping.

Marta Czaja

Marta Czaja

Marta Czaja

Marta Czaja

In her previous life, Marta worked in film and advertising before finding her passion for strategy. She's spent the past two years in the innovation sector, delivering projects across impact innovation, new ventures and co-creation. She's passionate about entrepreneurship, design thinking and brand purpose.

Laura Graham

Laura Graham

Laura Graham

Laura Graham

Laura joined Manifesto from Capgemini Consulting’s Customer Experience practice. Through her work at Manifesto, she’s become an expert in direct-to-customer business models, content monetisation and lifetime value planning. Laura is both a brilliant programme manager and a highly creative customer experience designer.

Kashish Kalia

Kashish Kalia

Kashish Kalia

Kashish Kalia

Kashish is an LSE Masters in Management alumni who joins us after previously working with EY Global, student consulting firms and starting a fashion entrepreneurial venture in India.

Mark Davison

Mark Davison

Mark Davison

Mark Davison

Mark is a Partner at Manifesto. Having founded, grown, merged and sold businesses, Mark has spent well over twenty years helping clients unlock value and deliver customer focused propositions.

Amanda Salter

Amanda Salter

Amanda Salter

Amanda Salter

Amanda has delivered award-winning multichannel service design and innovative new experiences for customers of FTSE 500 companies and other complex organisations. She's also an entrepreneur, trainer, speaker, author and mentor. Amanda is never happier than when she’s taming complex problems through good design.

Karl Saynor

Karl Saynor

Karl Saynor

Karl Saynor

Karl is a CX expert. He has a knack for distilling complex business needs into elegant experiences, across all channels. He’s worked with some of the world’s biggest brands, helping them with monetisation, product definition and digital transformation. With over 15 years’ experience, he’s a recognised leader in his field and has mentored at several start-up incubators.

Arabella Stephenson

Arabella Stephenson

Arabella Stephenson

Arabella Stephenson

Arabella is a graduate of English Literature from the University of Edinburgh. While at university, Arabella assumed an editorial position for a Scottish innovation charity where she supervised the publication of several research papers. She joins Manifesto having previously volunteered as a change agent to propose an environmentally sustainable revival strategy to the Edinburgh tourism industry.

Alex Crawford

Alex Crawford

Alex Crawford

Alex Crawford

Alex started his career in international development and is now a specialist in growth strategy. He has consulted for some of the most famously innovative companies on the planet, including Sky, Google and News Corp.

Leah Baptiste

Leah Baptiste

Leah Baptiste

Leah Baptiste

Leah is a recent Sociology graduate from Goldsmiths. She joins Manifesto from a fintech startup where she supported in UX research and was responsible for market insight and trend analysis.

Don Lai

Don Lai

Don Lai

Don Lai

Don has a Master's degree in International Business, with work experience in APAC across a range of sectors. With a keen interest in Financial Services, he has experience in accounting and corporate finance. Prior to joining Manifesto he worked at a major international insurance company, focusing on consumer insights and new proposition delivery.

Marine Pajot

Marine Pajot

Marine Pajot

Marine Pajot

Marine joined Manifesto from TBWA where she worked on brand and communication strategy for a range of global brands in New York, Paris and Sao Paulo. Expert in D2C, she applies her disruptive and creative thinking to help clients develop customer-led growth strategies and innovative propositions.

Matteo Ceccarelli

Matteo Ceccarelli

Matteo Ceccarelli

Matteo Ceccarelli

Matteo started his career as operation analyst in a grocery retailer company and then moved to Capgemini Invent, where he worked as strategy consultant advising organisations on innovation, growth, and business model transformation across CPG, retail and public sector. He is passionate about design thinking, psychological studies and sustainable trends as a means to deliver long-term benefits to clients.

Archie Innes

Archie Innes

Archie Innes

Archie Innes

Archie’s background includes roles as product manager, consultant and internal strategist for a capital markets data, post-trade risk and analytics firm. He came to Manifesto via business development, sales and operations in startups in the Food & Bev industry.

Sophie Collett

Sophie Collett

Sophie Collett

Sophie Collett

Sophie joined us 6 years ago from Financial services software start up. Her role in product development and technical sales balanced understanding and translating customer need into tangible solutions, helping navigate risk and security to allow clients to deliver value to their board members. She is crucial to the smooth running of Manifesto, particularly through leading our finance and ops teams.

Stu McCletchie

Stu McCletchie

Stu McCletchie

Stu McCletchie

A former Finance Director of ntl: and Virgin Media’s £400m service division, gaining professional experience at KPMG. Stuart is a chartered accountant and advises businesses across multiple sectors. Outside the world of work he makes noises with his guitar, drinks too much coffee, ponders a bit of art and runs.

Tilly Vaughan-Fowler

Tilly Vaughan-Fowler

Tilly Vaughan-Fowler

Tilly Vaughan-Fowler

Tilly’s background is in marketing and eCommerce, with experience spanning a variety of sectors. Most recently Tilly worked for an education charity where she drove marketing and business development efforts. Prior to that Tilly worked in Sydney, overseeing the eCommerce for an award-winning retailer.

Christian Barley

Christian Barley

Christian Barley

Christian Barley

Christian began his career in Global Marketing at Costa Coffee, specialising in Digital Propositions. He worked in a variety of exciting teams to facilitate the launch of Costa’s delivery proposition and the development of the beverage innovation pipeline.

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