Designed to be better

Laura Graham

Laura joined Manifesto from Capgemini Consulting’s Customer Experience practice. Through her work at Manifesto, she’s become an expert in direct-to-customer business models, content monetisation and lifetime value planning. Laura is both a brilliant programme manager and a highly creative customer experience designer.

Sarah Neely

Sarah is a CX and eCommerce specialist with a track record of delivering growth for some of the biggest brands and fastest growing pure-play retail companies in the UK. Ex Google and an alumni of the New Entrepreneurs Foundation, Sarah has led major projects for a wide range of clients out of our London and New York offices.

Adam Ouammou

Adam was a senior strategy manager at Sky where he delivered its customer strategy from conception to implementation. He has over seven years’ experience developing winning strategies and increasing profits for blue-chip brands including British Airways and Sky.

Stu McCletchie

A former Finance Director of ntl: and Virgin Media’s £400m service division, gaining professional experience at KPMG. Stuart is a chartered accountant and advises businesses across multiple sectors. Outside the world of work he makes noises with his guitar, drinks too much coffee, ponders a bit of art and runs.

Fiona Kwan

Consultant

Fiona comes to Manifesto from a background in start-ups, working in the finance team of companies backed by Atomico and Octopus ventures. She’s helped companies grow from teams of 30 to 200, playing an invaluable role in a fast paced environment. She attained her ACCA accounting qualification in 2019.

Ayo Salau

Ayo joined Manifesto from PwC as a ACA qualified consultant with over six years of management consulting expertise. He has delivered strategy and data & analytics for companies across a range of industries. In his spare time he has aspirations of taking over the condiment industry with his business South London Kitchen.

Alex Crawford

Alex started his career in international development and is now a specialist in growth strategy. He has consulted for some of the most famously innovative companies on the planet, including Sky, Google and News Corp.

Lap Ip

Lap joined Manifesto from North Highland and brings over six years of management consulting expertise. He has delivered strategy, data & analytics, change and customer process improvement projects for companies across a range of industries including Bank of America, Disney, O2 and News UK. He excels in blending data & analytics expertise with creative design thinking to develop robust, evidence-based solutions.

Adil Azim

Adil is our Analytics Director and has led engagements with Nestle Purina, News Corp and Berendsen. He began his career as an investment risk manager at Barings and leads development of the commercial models that underpin our clients’ growth strategies. He leads the execution of VIP - our unique data-driven value modelling methodology.

Christine Nguyen

Christine joined Manifesto from the world of advertising where she excelled in getting global brands in front the right customers with the right message. She has experience in designing compelling propositions and building effective go-to-market strategies. She is a savvy strategist and storyteller who always brings a customer-first attitude to all her projects.

Archie Innes

Archie’s background includes roles as product manager, consultant and internal strategist for a capital markets data, post-trade risk and analytics firm. He came to Manifesto via business development, sales and operations in startups in the Food & Bev industry.

Jean-Francois Hattier

Jean-François is our French Executive Partner based in Paris. He spent his entire career in the publishing sector developing a deep and recognised expertise in subscription and engagement strategies. After working more than 20 years for major news magazines, Jean-Francois has been consulting across France for the last 6 years, advising players from the publishing industry on their subscription, engagement, CRM and monetisation strategies.

Oli Bello

Oli joined us from Accenture’s Innovation Centre, where he ran ‘breakthrough thinking’ workshops with C-suite clients. At Manifesto, he brings together creative strategies with commercial innovations for clients including Coty, Fox and The Sun.

Joanna Levesque

Joanna joined us from Accenture where she enjoyed a 20-year career and spent 3 years as the Managing Director of Accenture’s Customer Strategy Practice, leading it to double-digit growth. Joanna leads Manifesto’s financial services (FS) practice, helping our retail FS and Payments clients navigate critical industry challenges and deliver growth through new revenue streams and innovative business models.

Will Rylance

Will began his career at Goldman Sachs, and joined Manifesto after the successful sale of his first business venture; an innovative luxury travel company. Building a company from the ground up has armoured him with invaluable experience in customer engagement, proposition development and operational delivery.

Sophie Morrison

Sophie comes from a later stage fintech startup which provided financing solutions for digital media and ad tech businesses. Her role was to ensure that the company’s products met the needs of customers to help them support and sustain growth. Sophie is particularly interested in how disruptive technologies, particularly within financial services, are changing customer expectations and behaviours.

Mark Davison

Mark is a Partner at Manifesto. Having founded, grown, merged and sold businesses, Mark has spent well over twenty years helping clients unlock value and deliver customer focused propositions.

Clive Stevenson

Clive joined Manifesto from OgilvyOne. He has been supporting companies through journeys towards greater customer-centricity for 17 years, balancing customers’ needs with data, tech, commercial and organisational feasibility to create brilliant propositions and experiences.

Neil Miller

Neil has spent over thirty years in customer management and analytics. His cross-industry experience covers sales and customer operations, 6 sigma, CRM and Analytics Partner roles in a global consulting firm and running a big data analytics software business in EMEA and APAC. He’s also very keen on rocks and glaciers!

Karl Saynor

Karl is a digital strategy and UX expert. He has a knack for distilling complex business needs into elegant user experiences, across all digital channels. He’s worked with some of the world’s biggest brands, helping them with monetisation, product definition and digital transformation. With over 15 years’ experience, he’s a recognised leader in his field and has mentored at several start-up incubators.

Marine Pajot

Marine joined Manifesto from TBWA where she worked on brand and communication strategy for a range of global brands in New York, Paris and Sao Paulo. She applies her disruptive and creative thinking to help clients develop customer-led growth strategies and innovative propositions.

Maddy Meacher

Maddy developed a wide range of consulting experience across sectors and disciplines in the European Management Consultancy, BearingPoint. She’s been an integral part of our team on several major projects that include designing global subscription products, defining data-driven growth strategies and identifying investment optimisation opportunities.

Andrew Harrison

Andrew is the Managing Partner for Manifesto across Asia Pacific based in Hong Kong. He spent the first part of his career in C-suite client side roles before founding and selling two businesses to private equity - one in the consumer brand sector and one in media. He’s been consulting across Asia for the last 6 years and specialises in brands and marketing at the heart of digital transformation.

Joe Lawrence

Joe joined Manifesto having previously worked within incubators and brand consultancies, particularly in the cosmetics and tech sectors. His roles concentrated on new venture strategy creation, and operational delivery for the launch of new start-ups and products.

Nick Smith

Nick is one of the founding partners of Manifesto. He’s been a C-Suite client, a consulting managing director and has been delivering customer-led, transformational change in companies across the world for longer than he cares to remember. He serves on the members council of the Tate, the council of The Marketing Group of Great Britain and is an honorary fellow of The Marketing Society.

Andy Bacon

Andy is a founding partner of Manifesto and a bona fide media industry specialist. Andy has 20 years’ consulting experience working with FTSE 100 companies, rising to Managing Director for Accenture’s Communications, Media and Technology practice where he led the Sky account.

Catherine Ferguson

Catherine was a Senior Manager in Cancer Research UK’s innovation team, where she led the end-to-end development of new fundraising propositions. Catherine balances creative and commercial thinking, having previously worked in investor relations at Tesco PLC.

Imogen Giddins

Imogen’s background is in marketing and communications. She joins Manifesto from a global integrated communications agency where she managed business development in the London office, working across a range of industries including FMCG, Luxury and Consumer Tech.

Sam Jordan

Sam is the EVP of our New York office where he leads major engagements with Fox, Storyful and The Wall Street Journal. His skill set includes business growth strategy, customer experience development, digital innovation, data and analytics.