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What we believe What we do How we work Who we are
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Designed to be better

We founded Manifesto to challenge traditional consulting orthodoxies. We wanted to build a company that genuinely put client needs first, that looked after it's people and did work that made a material difference to real businesses.

To do this, we've gone out of our way to build a team of people from diverse business backgrounds. We value people with transferable skills and experience, over single sector specialists.

Manifesto’s family is made up of CMOs, entrepreneurs, financial analysts, brand experts, data whizzes, innovators, and the very best consultants the industry has to offer.

Christine Nguyen

Christine Nguyen

Christine Nguyen

Christine Nguyen

Christine joined Manifesto from the world of advertising where she excelled in getting global brands in front the right customers with the right message. She has experience in designing compelling propositions and building effective go-to-market strategies. She is a savvy strategist and storyteller who always brings a customer-first attitude to all her projects.

Alex Dodds

Alex Dodds

Alex Dodds

Alex Dodds

Alex joined Manifesto from a craft brewery and has a background in teaching around the world. He brings fresh perspectives to customer proposition development and has a knack for reframing problems in a way that unblocks thinking to unlock new possibilities.

Sam Johnston

Sam Johnston

Sam Johnston

Sam Johnston

Sam is an experienced strategy consultant with a background rooted in design and innovation. He’s worked with a diverse range of companies with experience delivering customer driven growth in financial services, utilities, media and publishing.

Stu McCletchie

Stu McCletchie

Stu McCletchie

Stu McCletchie

A former Finance Director of ntl: and Virgin Media’s £400m service division, gaining professional experience at KPMG. Stuart is a chartered accountant and advises businesses across multiple sectors. Outside the world of work he makes noises with his guitar, drinks too much coffee, ponders a bit of art and runs.

Alex Crawford

Alex Crawford

Alex Crawford

Alex Crawford

Alex started his career in international development and is now a specialist in growth strategy. He has consulted for some of the most famously innovative companies on the planet, including Sky, Google and News Corp.

Mark Davison

Mark Davison

Mark Davison

Mark Davison

Mark is a Partner at Manifesto. Having founded, grown, merged and sold businesses, Mark has spent well over twenty years helping clients unlock value and deliver customer focused propositions.

Clive Stevenson

Clive Stevenson

Clive Stevenson

Clive Stevenson

Clive joined Manifesto from OgilvyOne. He has been supporting companies through journeys towards greater customer-centricity for 17 years, balancing customers’ needs with data, tech, commercial and organisational feasibility to create brilliant propositions and experiences.

Sam Jordan

Sam Jordan

Sam Jordan

Sam Jordan

Sam is the EVP of our New York office where he leads major engagements with Fox, Storyful and The Wall Street Journal. His skill set includes business growth strategy, customer experience development, digital innovation, data and analytics.

Karl Saynor

Karl Saynor

Karl Saynor

Karl Saynor

Karl is a digital strategy and UX expert. He has a knack for distilling complex business needs into elegant user experiences, across all digital channels. He’s worked with some of the world’s biggest brands, helping them with monetisation, product definition and digital transformation. With over 15 years’ experience, he’s a recognised leader in his field and has mentored at several start-up incubators.

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe Lawrence

Joe joined Manifesto having previously worked within incubators and brand consultancies, particularly in the cosmetics and tech sectors. His roles concentrated on new venture strategy creation, and operational delivery for the launch of new start-ups and products.

Matt Banks

Matt Banks

Matt Banks

Matt Banks

Matt is a digital analytics and optimisation consultant with a focus on revealing insights and driving incremental performance for clients. Matt is passionate about how data is both captured and applied, and currently lectures for the IDM on the subject.

Zinnia Woolliams

Zinnia Woolliams

Zinnia Woolliams

Zinnia Woolliams

Zinnia has a background in innovation consulting and is passionate about all things customer based. She has experience in proposition development, generating growth strategies and diversifying revenues in media and construction industries.

Catherine Ferguson

Catherine Ferguson

Catherine Ferguson

Catherine Ferguson

Catherine was a Senior Manager in Cancer Research UK’s innovation team, where she led the end-to-end development of new fundraising propositions. Catherine balances creative and commercial thinking, having previously worked in investor relations at Tesco PLC.

Simon Englander

Simon Englander

Simon Englander

Simon Englander

Simon joined Manifesto from Argos’ commercial strategy team. Since joining Manifesto he has been a core member of our financial services practice, specialising in product strategy and open banking development. His work has formed the basis of Bacs’ thought leadership paper on consumer switching and he has recently written a chapter on financial inclusion for the Book on Open Banking.

Andy Bacon

Andy Bacon

Andy Bacon

Andy Bacon

Andy is a founding partner of Manifesto and a bona fide media industry specialist. Andy has 20 years’ consulting experience working with FTSE 100 companies, rising to Managing Director for Accenture’s Communications, Media and Technology practice where he led the Sky account.

Laura Graham

Laura Graham

Laura Graham

Laura Graham

Laura joined Manifesto from Capgemini Consulting’s Customer Experience practice. Through her work at Manifesto, she’s become an expert in direct-to-customer business models, content monetisation and lifetime value planning. Laura is both a brilliant programme manager and a highly creative customer experience designer.

Marine Pajot

Marine Pajot

Marine Pajot

Marine Pajot

Marine joined Manifesto from TBWA where she worked on brand and communication strategy for a range of global brands in New York, Paris and Sao Paulo. She applies her disruptive and creative thinking to help clients develop customer-led growth strategies and innovative propositions.

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam Ouammou

Adam was a senior strategy manager at Sky where he delivered its customer strategy from conception to implementation. He has over seven years’ experience developing winning strategies and increasing profits for blue-chip brands including British Airways and Sky.

Hannah Crossman

Hannah Crossman

Hannah Crossman

Hannah Crossman

Hannah entered the world of growth consulting from BNP Paribas. She’s worked across a range of industries from Beauty to Utilities, tackling business challenges with a logical, solution focused approach. She’s designed effective delivery models and customer led propositions for Thames Water, Coty and Merlin to name a few.

Lizzie Palmer

Lizzie Palmer

Lizzie Palmer

Lizzie Palmer

Using dynamic creative and leadership techniques, Lizzie helps effect real and positive change, particularly in the areas of: vision and strategy setting, team building and development, presentation dynamics, storytelling, leadership, brands and brand strategy, sales, and briefing.

Archie Innes

Archie Innes

Archie Innes

Archie Innes

Archie’s background includes roles as product manager, consultant and internal strategist for a capital markets data, post-trade risk and analytics firm. He came to Manifesto via business development, sales and operations in startups in the Food & Bev industry.

Sarah Neely

Sarah Neely

Sarah Neely

Sarah Neely

Sarah is an ecommerce specialist with a track record of delivering growth for some of the biggest brands and fastest growing pure-play retail companies in the UK. An alumni of the New Entrepreneurs Foundation, Sarah has led major projects for a wide range of clients out of our London and New York offices.

Maddy Meacher

Maddy Meacher

Maddy Meacher

Maddy Meacher

Maddy developed a wide range of consulting experience across sectors and disciplines in the European Management Consultancy, BearingPoint. She’s been an integral part of our team on several major projects that include designing global subscription products, defining data-driven growth strategies and identifying investment optimisation opportunities.

Jamie Baker

Jamie Baker

Jamie Baker

Jamie Baker

Jamie’s background is in strategy and proposition development for a leading European Fintech firm, as well as supporting investment in a number of early-stage tech companies. At Manifesto, he's supported new proposition development across our clients in financial services, media and retail.

Adil Azim

Adil Azim

Adil Azim

Adil Azim

Adil is our Analytics Director and has led engagements with Nestle Purina, News Corp and Berendsen. He began his career as an investment risk manager at Barings and leads development of the commercial models that underpin our clients’ growth strategies. He leads the execution of VIP - our unique data-driven value modelling methodology.

Will Rylance

Will Rylance

Will Rylance

Will Rylance

Will began his career at Goldman Sachs, and joined Manifesto after the successful sale of his first business venture; an innovative luxury travel company. Building a company from the ground up has armoured him with invaluable experience in customer engagement, proposition development and operational delivery.

Nick Smith

Nick Smith

Nick Smith

Nick Smith

Nick is one of the founding partners of Manifesto. He’s been a C-Suite client, a consulting managing director and has been delivering customer-led, transformational change in companies across the world for longer than he cares to remember. He serves on the members council of the Tate, the council of The Marketing Group of Great Britain and is an honorary fellow of The Marketing Society.

Oli Bello

Oli Bello

Oli Bello

Oli Bello

Oli joined us from Accenture’s Innovation Centre, where he ran ‘breakthrough thinking’ workshops with C-suite clients. At Manifesto, he brings together creative strategies with commercial innovations for clients including Coty, Fox and The Sun.

Charlie Curtis

Charlie Curtis

Charlie Curtis

Charlie Curtis

Charlie is part hard nosed FD and part mad innovator. He brings creativity and raw innovative ambition, but tempered by the commercial nous of 20 years of strategy consulting. He believes that social impact is a key driver of future commercial success; and similarly big business has a huge role to play in changing society.

Hollie McLellan

Hollie McLellan

Hollie McLellan

Hollie McLellan

Hollie joined Manifesto from dunnhumby, the global leader in customer data science, where she helped Global Retailers and FMCGs to thrive in the modern data-driven economy with data-led customer strategies. Hollie is an expert in our accelerated approach to growth and leads our retail practice.

Kaye Malenfant

Kaye Malenfant

Kaye Malenfant

Kaye Malenfant

Kaye joined Manifesto from a management consultancy focused on the marketing, advertising, media and technology industries. She applies this experience to help clients navigate their industry landscapes and optimize their go-to market strategies.

Imogen Giddins

Imogen Giddins

Imogen Giddins

Imogen Giddins

Imogen’s background is in marketing and communications. She joins Manifesto from a global integrated communications agency where she managed business development in the London office, working across a range of industries including FMCG, Luxury and Consumer Tech.

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie Morrison

Sophie comes from a later stage fintech startup which provided financing solutions for digital media and ad tech businesses. Her role was to ensure that the company’s products met the needs of customers to help them support and sustain growth. Sophie is particularly interested in how disruptive technologies, particularly within financial services, are changing customer expectations and behaviours.

Neil Miller

Neil Miller

Neil Miller

Neil Miller

Neil has spent over thirty years in customer management and analytics. His cross-industry experience covers sales and customer operations, 6 sigma, CRM and Analytics Partner roles in a global consulting firm and running a big data analytics software business in EMEA and APAC. He’s also very keen on rocks and glaciers!

Jasveer Sidhu

Jasveer Sidhu

Jasveer Sidhu

Jasveer Sidhu

Jas is our customer-led design thinker. Coming from the worlds of customer insight and innovation consultancy, she puts the customer at the heart of everything, helping businesses to drive stronger outcomes through better, more customer-focussed services and ways of working.

Winnie Sun

Winnie Sun

Winnie Sun

Winnie Sun

Winnie hails from the world of startups, and is a marketing and product development whiz. She came to Manifesto from impact investment fund Acumen, where she helped to grow and run an education platform reaching 190 countries. At Manifesto, she has led growth strategy developments for clients in payments, entertainment and logistics.

Serge Albohayre

Serge Albohayre

Serge Albohayre

Serge Albohayre

Serge joined us from Associated British Foods where he helped to create the online strategy and customer experience for several major food brands. He brings expertise in e-commerce and fast growing online-retail models, and has contributed towards high-quality customer insight and operating model design projects.

Alex Sheidler

Alex Sheidler

Alex Sheidler

Alex Sheidler

Alex comes from a traditional management consulting background with a focus on the advertising, marketing services, media and information sectors. Alex focuses on cutting through jargon and delivering actionable strategic thinking to clients rooted in both organisational understanding and market dynamics.

Andrew Harrison

Andrew Harrison

Andrew Harrison

Andrew Harrison

Andrew is the Managing Partner for Manifesto across Asia Pacific based in Hong Kong. He spent the first part of his career in C-suite client side roles before founding and selling two businesses to private equity - one in the consumer brand sector and one in media. He’s been consulting across Asia for the last 6 years and specialises in brands and marketing at the heart of digital transformation.

Lap Ip

Lap Ip

Lap Ip

Lap Ip

Lap joined Manifesto from North Highland and brings over six years of management consulting expertise. He has delivered strategy, data & analytics, change and customer process improvement projects for companies across a range of industries including Bank of America, Disney, O2 and News UK. He excels in blending data & analytics expertise with creative design thinking to develop robust, evidence-based solutions.

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